The Lego Movie: Poster Campaign

DENOTATION : the literal or primary meaning of a word, in contrast to the feelings or ideas that the word suggests.

• the action of indicating or referring to something by means of a word, symbol, etc.
  the object or concept to which a term refers, or the set of objects of which a predicate is true. Connotation 

h

• 
  
• 
  

Definition of vertical integration benefit for media
Vertical Integration is when a Media Company owns different businesses in the same chain of production and distribution. ... Vertical integration can help companies reduce costs and improve efficiency by decreasing transportation expenses and reducing turnaround time, among other advantages.

The 2 main reasons why Wanner brothers and lego have realised a lego based film are:
To provide info about the film
It would be a good intertextuality to link to wanner brother films such as batman, superman ,wonder woman 
Blumler and katz research theory and be applied to this in a number of  ways such as:
Entertainment as for the film has a wide range of audience example people aged from 5- 50 would enjoy and understand the film  

simultaneous Releases

blumler & katz researched researched how and why people select certain media products over other They came up with four main uses: 

1.ENTERTAINMENT: offers distraction from the world

2.PERSONAL IDENTITY: helps us consider who we are; what ideas and values we identify with

3.RELATIONSHIPS: we find things we can share and discuss with others

4.INFORMATION: new information we want to know or take pleasure in knowing

simultaneous Releases

Game producers would do this for mostly promotions for movies or there own other title games and can make a bigger audience and makes the people that play the game feel like there some what part of the movie

Lego characters

Colour plallet
the colours relate to the american and GB flag and would appeal to males with the blue theme
the cover looks like it would relate to a rock are hip hop song
The cover has a blue car that sets the colour theme as a cadillac that gives the cover more of the retro old school theme.
the two main people in the car giving a old retro look as one is wearing a skinny suit jacket with a stripped top with a white colour mostly

Analysing Music Video Diegetic & Non Diegetic sound

Her name is Noelle
I have a dream about her
She rings my bell
I got gym class in half an hour
Oh how she rocks
In Keds and tube socks
But she doesn't know who I am                                                                                                       
And she doesn't give a damn about me

Cause I’m just a teenage dirt bag baby
I'm just a teenage dirt bag baby
Listen to Iron Maiden baby with me

Her boyfriend's a dick
And he brings a gun to school
And he'd simply kick
My ass if he knew the truth
He lives on my block
And he drives an Iroc
But he doesn't know who I am
And he doesn't give a damn about me

Cause I’m just a teenage dirtbag baby
I'm just a teenage dirtbag baby
Listen to Iron Maiden baby with me

Oh, yeah, dirtbag
No she doesn't know what she's missing
Oh, yeah, dirtbag
No she doesn't know what she's missing

Man I feel like mould
It's prom night and I am lonely
Lo and behold
She's walking over to me
This must be fake
My lip starts to shake
How does she know who I am?
And why does she give a damn about me?
I've got two tickets to Iron Maiden baby
Come with me Friday, don't say maybe
I'm just a teenage dirtbag baby like you

Oh, yeah, dirtbag

No she doesn't know what she's missing

Oh, yeah, dirtbag

No she doesn't know what she's missing..

Female Gender Representation (Mulvey, 1975)

Male gender as alpha male (Gauntlett, 2002)

Male gender as sex object/new aged male (Mackillon, 2002)

Youth as depressed law breaking drink/sex obsessed rebel (Hall, 1904)

Youth as fun (Hedbirdge, 1988)

Black as criminal (Hall, 1981)

Working class as well intentioned but dumb (Butch, 1992)

Representation Theory/Quote	Lyrics that support this theory
Laura Mulvey (1975) argued women in the media are used as; ‘Erotic objects of desire for males on screen and in the audience,’ (Mulvey, 1975).	i have a dream about her she rings my bell i love how she rocks
Gauntlett (2002) argues males in the media still follow traditional stereotypes as they are shown as, ‘Alpha males who control the action with violence,’ (Gauntlett, 2002).
Mackillon argues something slightly difference, ‘Males are now shown as sexual objects of desire who are more concerned with image,’ (Mackillon, 2002).
Stanley Hall argues youths are; ‘depressed’ and are likely to seek excitement through; crime, sex, drink/drugs,’ (Hall, 1904).
Dick Hebdige (1988) argued youths are stereotyped as mixed metaphors of; “Youth as fun,” and “Youth as trouble maker.”
Richard Butsch (1992) who says working class males in the media are presented as; "Incompetent and ineffectual, often a buffoon, well-intentioned but dumb. In almost all working-class series, the male is flawed, some more than others..
S.Hall said in 1981, blacks are stereotyped as; "The social problem," (Hall, 1981) and this is a stereotype that has been embraced by Hip-Hop culture.
Malik points out the obvious 1998); “Many feel that Black and Asian audiences are still not sufficiently catered for and that insensitivity towards issues of race and ethnicity still exist. The reality of a lived multiculturalism is not represented in the British media."
Keith Gandal's, in 2007 he said that target audiences are drawn in by the; "Sentimental rags-to-riches story,"

Song Title & Band/Artist:

Target Audience (age/gender/nationality/social grade):

Representation Theory/Quote	Lyrics that support this theory
Laura Mulvey (1975) argued women in the media are used as; ‘Erotic objects of desire for males on screen and in the audience,’ (Mulvey, 1975).
Gauntlett (2002) argues males in the media still follow traditional stereotypes as they are shown as, ‘Alpha males who control the action with violence,’ (Gauntlett, 2002).
Mackillon argues something slightly difference, ‘Males are now shown as sexual objects of desire who are more concerned with image,’ (Mackillon, 2002).
Stanley Hall argues youths are; ‘depressed’ and are likely to seek excitement through; crime, sex, drink/drugs,’ (Hall, 1904).
Dick Hebdige (1988) argued youths are stereotyped as mixed metaphors of; “Youth as fun,” and “Youth as trouble maker.”
Richard Butsch (1992) who says working class males in the media are presented as; "Incompetent and ineffectual, often a buffoon, well-intentioned but dumb. In almost all working-class series, the male is flawed, some more than others..
S.Hall said in 1981, blacks are stereotyped as; "The social problem," (Hall, 1981) and this is a stereotype that has been embraced by Hip-Hop culture.
Malik points out the obvious 1998); “Many feel that Black and Asian audiences are still not sufficiently catered for and that insensitivity towards issues of race and ethnicity still exist. The reality of a lived multiculturalism is not represented in the British media."
Keith Gandal's, in 2007 he said that target audiences are drawn in by the; "Sentimental rags-to-riches story,"