simultaneous Releases

blumler & katz researched researched how and why people select certain media products over other They came up with four main uses: 

1.ENTERTAINMENT: offers distraction from the world

2.PERSONAL IDENTITY: helps us consider who we are; what ideas and values we identify with

3.RELATIONSHIPS: we find things we can share and discuss with others

4.INFORMATION: new information we want to know or take pleasure in knowing