Age:14-60
Gender:Mostly both genders but mostly aimed at male audience
Social Grade:A B C E
Ethnicity: aimed at white
Interest:

Masthead: In the mast head the word 'MOJO' stands for charm or sex appeal. This could connote that the genre could be indie or soft rock. The mast head could attract men as stereotypically they prefer rock and indie. The target audience appears as males 20+. In the mast head the colour white has been used. This connotes again that the target audience is men because it isn't bright and girly for example pink. 

Colour pallet:In the colour palette the main colours that are used are blue, white, red and yellow. The blue and white connote in with the trend cause there cool so the magazine will be a trendy read. The black and darker colours connote that the readers are possibly depressed. This relates to the genre indie as thats what the content in the songs are about.  The red connotes violence, aggression and exhilarating actions inside the magazine .The yellow connotes happiness because the colour is energetic and vibrant. This could suggest the read will be exciting . The colours represent that the target audience is men as statistically 9percent of men depressed which is higher than women . The colours are also more manly colours rather than colours a women would stereotypically prefer.

layout: The layout is jam packed. It doesn't appear as unitidy but doesn't appear boring or plain either.